Awareness has reached critical mass, and this will spill over to online advertising whether on the phone or the desktop.Īd blocking will have a negative impact on a lot of online services that rely on advertising if too much of it is dependent on banner and display ads. People who never heard of an ad blocker are now talking about ad blockers. This may change because Apple added ad-blocking capabilities to iOS 9, immediately creating a buzz around ad blockers as a useful product. While ad blockers are used by cognoscenti, there is no evidence that they are being used by so many people that they affect ad revenues, actual ad-views, or click-throughs. I personally find native advertisements an abomination and find it peculiar that the Times, which fancied itself the arbiter of ethics in the world of journalism, would so easily adopt the idea.Īpple is a similar arbiter of taste and a trend setter. Once the New York Times agreed to run (Opens in a new window) native ads, it sounded the all-clear horn telling every publisher that it was okay to do this. This is the most modern form of the historically corrupt practice of posting an ad that looks and reads like an article. This has necessitated the evolution of counter-measures and, above all, the acceptance and excessive use of native advertising (Opens in a new window). In the 1980s, advertising online was verboten, and within a very short time, early ad-blocking software was born.Īd blockers have evolved, and many advanced users commonly employ them. It loaded up the home page and other segments with small ads that made the sanctimonious online community of that era go ballistic. Prodigy was ahead of its time, insofar as advertising was concerned. The history of this operation is a fascinating read (Opens in a new window). The first ad blocker I recall was for an early online service called Prodigy, which was designed to compete with CompuServe in the 1980s.
This software, usually designed for Web browsers, blocks most banner, flash, and pop-over ads, and is often used to save time and bandwidth.
How to Save Money on Your Cell Phone Bill.How to Free Up Space on Your iPhone or iPad.How to Block Robotexts and Spam Messages.
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